Challenge facing the translation industry
The fundamental problem facing the translation industry is that people don't know what they're buying, can't differentiate between low and high cost. It isn't the fault of clients - it is up to the agencies to educate clients about quality and what they really do to improve their translators. On the supply side, agencies need to establish a system in which they are continually raising the quality of the work produced by their translators through training, providing feedback on their work, cooperating with other agencies (through their national associations) in developing free on-line training for translators. They need to look beyond their bottom lines and think about the long-term interests of the industry and fundamentally of their clients.